Feed to Cart: How to Drive Impact Across the Funnel With TikTok Creators
Tuesday, June 4, 2024 1:50 PM to 2:40 PM · 50 min. (US/Eastern)
Influence Stage: presented by /prompt.
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Social media creators on TikTok hold more power over purchasing decisions than ever before. Brands are tapping into creator partnerships to reach their target audiences — but how can you guarantee and measure success across the funnel?
Join Lyle Stevens, Co-Founder and Chief Strategy Officer at Later, and Adrienne Lahens, Global Head of Content Strategy & Operations at TikTok, to learn how to collaborate with creators on TikTok to drive results from click to cart. Lyle & Adrienne share their insights to help you:
- Build a creator content strategy on TikTok
- Leverage creators at every stage of the funnel
- Foster authentic creator relationships for unique, impactful content
- Create predictable ROI with collaborations
