Beyond Awareness: How Are Brands Driving Lower Funnel Outcomes through Influencer?
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For many years, influencer was viewed as an awareness-driving channel only. Thankfully, this narrative has somewhat changed! Nowadays, most marketers agree that influencer is an effective tool for driving action throughout the funnel. And yet, when it comes to actually planning and executing a lower funnel influencer strategy, many brands still miss the mark.
So how are brands achieving measurable conversions through influencer? And how can we learn from successes (and even failures) to create strategies that will allow us to generate an even greater return in future?
Join Max Adagio, Group Account Director for the US arm of award-winning social-first marketing agency, Goat, as he explores some real-life examples.
Using case studies, he’ll uncover:
- How should we measure lower funnel outcomes anyway?
- What are the key ingredients to a successful conversion-focused influencer strategy?
- How can you integrate influencer with your overarching media strategy to drive more conversions?
- What are the main things marketers are getting wrong and what are some immediate steps to rectify it?
