More Than Metrics: Banking on the Business Value of Influencer Marketing
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Join our panel for a deep dive into "More than Just the Metrics" of influencer marketing. We'll explore the true "Business Value" unlocked by the consistent and rigorous application of this marketing discipline. In this session, Lippe Taylor will share new research which affirms influencer marketing's undeniable power to drive purchase intent, supercharging your advertising efforts. We'll delve into why an "Always On" approach is critical and how "influencer media planning" is an essential component of any integrated marketing strategy.
Our panelists will share their experiences, the philosophies that guide them, and how they've built programs that deliver real sales and boost market share—revealing why they're betting big on influencer marketing!
