Decoding The Power of Social-First Marketing

Today, social-first organizations are outperforming media-led organizations, regardless of size and budget. Being social-first isn’t an option anymore, it’s a requirement. Hear from Viral Nation leaders, Emma Ferrara, Chief Business Development Officer and Brandon Lentino, Head of Creative, Content & Experiential, as they share what it takes to be a truly social-first, always-on brand. The two experts will highlight how brands should leverage an ecosystem of culture-shaping creative marketing, high-performing influencers and social-first technology, to engage and attract the modern consumer. Learn how consumer engagement with brands and products across social platforms organically drives growth while scaling your marketing efforts.